Northampton +44 (0)1604 638200 -
London +44 (0)20 3036 0883
The financial marketing solutions you deploy should help you get noticed, talked about and remembered. At GWCM, we can help you stand out and achieve the growth and market share you may be seeking. We help corporate finance providers, banks, fintech’s, and investment firms to cut through the noise with smart, effective campaigns that will bring your brand to life.
Growing a finance brand takes strategic expertise, thorough planning, drive, and specialist insight. Here at GWCM, our 25 years of experience means we are well-placed to help increase your market share or customer loyalty. We can get your website noticed by search engines or help leverage your social and video marketing media efforts. We can review and advise on the best methods to improve your content marketing efforts. We devise strategic marketing campaigns that open doors to new territories, customers, and opportunities. We can audit your existing website or build you a new one that your target audience will love. We can also boost your organic SEO, so you spend less on PPC.
Defining a compelling brand proposition for a start-up finance brand, or re-positioning a respected specialist lender with a distinctive identity is what we do at GWCM every day. Whether it’s brand guidelines for a bank or investment group, our financial branding experts can undertake audits and research and report on how your audience perceives you now and provide recommendations for a reinvigorated brand strategy going forward. Our brand team can help with naming, renaming, and logo and branding architecture development to ensure consistency and continuity across all your marketing channels.
Our specialist copywriters can help with the tone of voice for your brand communications and get the narrative right to demonstrate your brand culture and ethos, be it your sustainability creds or your ethical investment policy. Let us help you attract and recruit the best employees for your growth aspirations or improve the copy in your internal communications, keep your staff informed and motivated, tearing down any barriers amongst your workforce.
SCHEDULE A FREE CONSULTATION
Our tech team can independently audit your current website and report on performance, SEO, competition, and how to improve and optimise it. GWCM’s UI & UX graphic designers build fantastic-looking sites for banks and finance providers that deliver strong, lasting impressions on audiences.
Whether your website needs an overhaul or a complete redesign we can help. We build bespoke WordPress websites with a rich, engaging user experience that can capture leads and help convert them over to your finance brand. We have SEO experts that can deliver your keyword strategy, help grow your organic traffic and help produce high-quality, relevant traffic to your website. We often have to work to pressing schedules too, helping busy marketing departments reach tight deadlines with effective, frictionless websites designed to work beautifully across mobile, tablet, or desktop.
We have extensive expertise in the design of marketing collaterals such as corporate brochures, financial & investment reports, and newsletters that can help build product and brand awareness. Our graphic design studio will work in partnership with you and your team and offer an extremely fast turnaround on anything from a slide deck for a board meeting to a 120-page economic forecast.
We have talented graphic designers, creative directors, art directors, and artworkers, all capable of creating unique brand design solutions. If you are struggling to find the time to write your copy, we have a wide talent pool of specialist copywriters on hand to help with content, messaging, and tone of voice for your marketing communications.
We can help with your brand advertising, strategic media planning, scheduling, and creative. Our conceptual thinkers shift perceptions and produce engaging ads and OOH posters that will reach out and command your audience’s attention, boosting and raising brand awareness and helping with customer retention and loyalty.
Whether you’re an ambitious start-up fintech, a corporate finance company, or a venture capitalist looking to scale quickly, our advertising strategies can capture audience attention with stand-out creative that leads visitors to your websites or provokes greater interest in your product portfolio.
Our social media experts have honed the skills to communicate with anyone, from Baby Boomers to Generation X, Millennials to Generation Y. Our specialist social media consultants, copywriters and creatives write compelling social media marketing messages driving audience interactions across Facebook, Twitter, Instagram, and LinkedIn. We work with challenger brands as well as global firms with regular ongoing advertising campaign delivery.
The financial world is embracing video marketing which is not only amongst the most engaging and immediate but very easy-to-circulate and quick to produce. Your film production requirements will all be managed by our team of scriptwriters, art directors videographers, voice-over artists, and animators who will add brand personality to your marketing with stunning video content.
Our video teams can produce financial product and service explainer videos, behind-the-scenes content, and day-in-the-life stories that are highly informative and shareable. Video and animation are used effectively to attract a busy on-the-go audience that helps to easily explain your financial products or services or how-to guide type content.
From concept to storyboard, scripting, and filming through to final delivery, we can handle it all. If you are looking for an expert financial services agency to develop an explainer video or a promotional video to cover an event or a series of professional YouTube videos of customer stories and experiences, GWCM has the expertise to deliver.
SCHEDULE A FREE CONSULTATION“Having worked on several projects with GWCM, they have now become a key part of our marketing function, helping us to deliver brand continuity across our online and offline marketing. They are a friendly and knowledgeable team and are always prepared to go the extra mile. Their experience, passion and energy are to be commended.”
Senior Communications Manager, Midlands Engine Investment Fund
Content marketing financial services firms, and put joy in a jar for Barclays
VIEW CASE STUDY
FinTech marketing helps protect people from fraud with new identity-checking website
VIEW CASE STUDY
Digital marketing for financial services and a new website to connect with high-growth businesses
VIEW CASE STUDY