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Marketing for a University – Strategies to outsmart your competition

If you need expert help marketing for a University, our results-focused attitude and innovative creative thinking can help build brand awareness and drive student admissions. At GWCM, we deliver powerful goal-driven marketing strategies and intelligent advertising campaigns that are effective and inclusive.

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Marketing for University
Marketing for University

Marketing University courses – creative services to increase applications

We help universities big and small need to promote and market their University courses. We help universities need constantly compete to attract new students and achieve higher admissions.

We can help with strategic research, brand support, on-brand marketing communications, and clever advertising campaigns that communicate your brand story and ethos. Our creative campaigns are bespoke created for your target student audience wherever they may be in the world, helping to portray a success-driven, forward-thinking university to international audiences. Our work can also help to attract the best quality lecturers and staff.


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Marketing for University

Strategically positioned, well-researched University marketing

Today’s students want it real. Your university brand should express a unique proposition and tone of voice to attract the best. From your website to social media, every detail needs to be carefully considered and integrated as part of your whole marketing strategy. Our services are focused on delivering measurable results. Our research can bring out fresh insights together that influence effective creative advertising campaigns to lead your University brand to evolve and grow globally.

Realistic expectations should start with realistic goals. We can help define your strategy, bring new life to your brand identity, and redesign your logo, visual language, or social media so your marketing will exceed your aspirations.


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Digital marketing to improve enrolments

Our team can help build brand awareness through local and national media PPC and paid social advertising that encourages students to commit. Our conceptual thinkers can quickly react to any of your busy marketing communications teams’ ad-hoc, last-minute requests too. Our copywriters will work hard with engaging messages that continually reassure students and parents of the value you offer, shifting perceptions with creative social media content that leads more students to your website in search of information, your admissions process, or pastoral life culture.

Our social media team is up-to-date on the latest marketing channels and delivers immersive, meaningful content that reaches your audience across all major social networks. Our agency experts have honed the skills to communicate and convince prospective parents to inquire about and visit your university. Our specialist social media marketing consultants & copywriters write compelling messages driving website traffic and interactions for YouTube, Facebook, Twitter, Instagram, and TikTok.


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Marketing for University

Video, film, and animation for university promotion

Striking, impactful video productions that connect and influence prospective students’ decisions are a must. Are you are looking to produce an explainer video that portrays your global student brand? From concept to storyboard, scripting, animation, or, filming through to final delivery, we can handle it all. Your video will be managed by our team of art directors, scriptwriters, animators, videographers, and voice-over artists who have the talent and skills to produce stunning video content. Our video team will create informative, shareable content that attracts the student audience, clearly portrays your university, and answers prospective student questions.


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Marketing for University

Why choose GWCM?

We will increase your visibility and help to position you above your competitors. Our creativity will be tailored to increase enrolments and attract a diverse mix of students wherever they are. We foster long-term relationships with our clients and work hard, to sum up, your winning qualities and features through clever design, compelling campaign copywriting, and multi-channel strategic marketing.

For more information, take a look at our Case Studies, or get in touch now.


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Marketing for University

Trusted by

Oxford Royale logo Pearson logo University of West London logo University of East Englia logo Oxford university press logo EdulinkOne logo Macmillan logo Elsevier logo GSM london logo Brunel university logo Kings college london logo Reed Business School logo Collins logo Pamoja logo KCLSU logo Global university systems logo

“We worked closely with the team to create short and snappy animations that were different to anything we had created before. The whole process was smooth and the team extremely professional. They were particularly supportive when we had to completely change our brief! I would definitely recommend GWCM and hope to work with them again in the future.”

Global Campaigns Marketing Manager, Oxford University Press

“GWCM really stepped up to the plate to support the development of a web-presence for a major high-profile international research project led by UEA. They had to complete the initial design, build , deployment, test and hosting against the backdrop of a very tight schedule. The team performed brilliantly and delivered an excellent service.”

Professor, University of East Anglia

“Working with GWCM has been a seamless process from design conception through to artwork delivery. GWCM understood and perfectly captured the essence of our brand in both design and copy. The team are very responsive and a pleasure to collaborate and work with, especially when deadlines are tight! We’re delighted with their work.”

Marketing Manager, Global University Systems

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