Exhibition Graphics for Silverstone Museum’s iconic Indy 500 exhibition

CLIENT: Silverstone Museum

SECTOR: Motorsport

SCOPE: Exhibition Graphics

When GWCM was approached to develop a compelling brand and exhibition graphics for the upcoming Indy vs. F1 exhibition at Silverstone Museum, we were revved-up, ready to race, and eager to take on the challenge. Silverstone Museum is renowned for thrilling fans and visitors. Their unique collections and national motor racing archives, cater for die-hard, motorsport enthusiasts. The F1 and IndyCar Exhibition would need to appeal to a broader audience beyond hardcore petrol-heads.

This was to be a prestigious partnership with the Indianapolis Motor Speedway Museum and DHL. The primary goal for our exhibition designers was to create an exhibition brand identity that would ignite marketing efforts. It needed to amplify awareness, drive website traffic, and ultimately, boost ticket sales.

The key message centred on the exhibition's distinctive rivalry of UK vs. USA drivers and tracks, showcasing the differences in speed and technology between IndyCar and F1. Our creatives produced a captivating brand identity and the event exhibition design. It effectively conveyed the exhibition's theme, sparking enthusiasm among motorsport enthusiasts. The design theme for the exhibition exuded a turbocharged, edgy, and high-octane vibe. It perfectly reflects IndyCar's speed and innovation. Alongside this work, we also curated a broad brand pack. This featured digital assets tailored for social media and striking event posters. The exhibition was entitled, ‘The Indy500: A British Success Story’. It encompassed the event's essence, driving engagement and helping to promote ticket sales.

Our work with Silverstone Museum and their esteemed partners highlighted our commitment to impactful brand experiences. Our designs deeply resonate with audiences. Contributing to the success of this high-profile motorsport event has been a rewarding experience. It underscores our passion for creating impactful brand experiences.