Multi-channel advertising campaign reaches a global audience of 4.3 million

CLIENT: RBI

SECTOR: Recruitment

SCOPE: Print Advertising | E-Marketing | Digital Advertising

RBI (formerly Reed Elsevier) provides indispensable business information, data and analytics solutions to professionals in many of the world’s biggest industries. Now part of RELX, a world‐leading provider of information solutions for professional customers across industries.

‘A new year and a new job goes hand in hand’. This tongue in cheek campaign was rolled out across print, online and email to over 4.3 million job seekers across multiple brands including Estates Gazette, Farmers Weekly (now owned by Mark Allen Group) and New Scientist (Kingston Acquisitions).