Branding the future of business finance

CLIENT: British Business Bank

SECTOR: Finance

SCOPE: Brand Identity | Advertising | POS and Signage

• Upon launch the British Business Bank identity was featured in over 30 news sources, including The Guardian, The Telegraph and The Financial Times.
• Over 48,000 SME's are currently benefiting from its programme.
• £527m of finance made available in 2015 - 2016

The Department for Business, Innovation and Skills (BIS) approached us to develop a suitable name, brand identity and signage for a new Government Business Bank.

Initially, our strategic approach involved qualitative research across a range of focus groups. The research helped to shape the brand name and identity that was finally approved at ministerial level. The brand and supporting marketing communications help to draw interest for the programmes and put SME’s in reach of essential finance for growth.

LEARN MORE ABOUT OUR FINANCIAL SERVICES MARKETING AGENCY