Ag marketing cross-channel campaign promoting the importance of crop protection

CLIENT: Syngenta

SECTOR: Agriculture

SCOPE: Animated Video | Online Advertising | Email Marketing | Presentation Slides | Direct Marketing

Syngenta approached GWCM a national agricultural marketing company, with vast Ag Marketing experience to help promote their Moddus product. Moddus, a growth regulator produces better yields and higher quality seed crops with minimal wastage. It is best sprayed onto farmer’s fields twice as commodity prices at a high, and whilst the market is understandably cost-conscious, some growers do not understand the benefits of two applications of the spray.

Our goal was clear; to promote Moddus as a trusted brand with proven performance and to educate the proven benefits of a split application. The final outputs were a series of print advertisements in Farmer’s Weekly and digital banner ads, plus email marketing, demonstrating Moddus as the #1 brand in a crowded marketplace. An animated video was also designed to communicate the product's strengths and advantages over its competitors. The video combined animation, live footage, motion graphics and humour to deliver the message and explain the benefits of Moddus.

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