Advertising undergraduate courses with peerless campaigns to attract new London university students

CLIENT: GSM London

SECTOR: Higher Education

SCOPE: Photography | Art Direction | Advertising | Outdoor | Digital | Social Media | Direct Mail | Advertorials

GWCM was challenged to help with the advertising of undergraduate courses for GSM London, which had ambitious growth aspirations.

Helping to attract the Capital's ethnically diverse future prospects for GSM's two-year accelerated courses and standard three-year study periods was key to the strategy and creativity. Needing to increase the visibility of their university and positioning themselves over their competitors as a destination of choice for students within the local area was GSM Londons also part of our challenge.

We developed a strong overarching brand proposition aimed at prospective students during an aggressive undergraduate recruitment drive. Powerful, creative campaign concepts became a reality across London through the use of outdoor media including public transport and poster site using real students and simple messaging and calls to action helped make a compelling case to enroll. We worked with photographer, Marco Walker who has worked with a number of brands such as Vogue, Moschino, and Bacardi to create a series of inspirational images shot across urban London in keeping with the ‘GSM London’ Story.

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