New website accelerates career prospects and ACCA, ICAEW & CIMA accountancy qualifications

CLIENT: Reed Business School

SECTOR: Higher Education

SCOPE: Responsive Website Design and Development

Reed Business School is a well-established, higher education tuition provider, providing the highest standard of professional accountancy training within the heart of the Cotswolds.

As educational marketing experts, and having previously designed and built the previous Reed Business School website, they approached us to design the new site also. Marketing to higher education is our number one area of expertise, and our challenge was to redefine and streamline the content and improve the user journey, particularly for courses - making information easier to find. We also needed to work with the newly created Reed corporate brand guidelines. During the rebuild, we also changed how content could be edited in WordPress, making the site easier to update and manage for the client.

Reed Business School is a UK centre of excellence for professional qualification tuition and boasts pass rates far above the national average. Specialising in finance and accountancy qualifications and focusing on helping to equip their students with the knowledge to achieve their professional qualifications and deliver a unique and comfortable learning environment.

Reed Business School has a long history of delivering excellent results, based on over 50 years in the business. Part of the Reed Group founded in 1960 by Sir Alec Reed, is UK's #1 specialist recruitment company it also encompasses 11 companies all created to improve lives through work. GWCM is proud of our educational marketing expertise and our marketing to educators' credentials and has worked with the wider Reed group since 2008.

www.reedbusinessschool.co.uk

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