Marketing to schools, teachers, and child psychologists for Pearson

CLIENT: Pearson

SECTOR: Education

SCOPE: Brochure Design, Technical Report Design

Our expertise in providing education sector marketing to schools and teachers was again sought out by Pearson Clinical Assessment to help promote their TEA-Ch2 assessment. First developed in 1997, and now revised in the UK, TEA-Ch2 is a test of children's attention designed for use by clinical, educational, and child psychologists tasked with undertaking assessments of attentional functions in children.

GWCM produced a brochure and supporting technical report for clinicians outlining the paper-based and digital tests, and why measuring attention is important for understanding why a child may be challenged with everyday activities. The design for the brochure used graphical elements from the materials, and detailed the kind of structure and data users would have access to, and if they went on to buy what the full product contained with further details on how the digital program, tests, and scoring work.

Learn more about our educational marketing agency services