Agricultural communications to support the challenges of horticulture growers

CLIENT: Syngenta Ornamentals

SECTOR: Agriculture I Horticulture

SCOPE: Content Marketing

Effective agricultural communications are used by Syngenta’s core business to share knowledge and communicate their innovations. Through world-class science, they protect and increase crop productivity, improve seeds, protect the environment and improve health and quality of life.

Syngenta Ornamentals are a global ornamental controls business working with horticulture growers and global industry partners. With a portfolio of high-quality products, they are a leading agriculture company committed to rescuing land from degradation, enhancing biodiversity, and revitalising rural communities.

Our task was to turn some 25 key Blog post topics and regularly published horticulture articles covering disease, spray applications, insect pests, and product support into a stylish, informative hardback book. Whilst horticulture challenges continue to evolve, and the impact of pests or diseases on crops can be huge, Syngenta Ornamentals' expertise is an essential and critical component for success. Dedicating the collection of blogs to those that wrote, supported, and contributed to them also helped to boost the Syngenta Ornamentals profile whilst supporting growers' needs also.